Facebook Ad Library (or, as it can also be referred to, Meta Ad Library) remains one of the most valuable resources in the digital marketing world for designing effective marketing campaigns and strategies that yield successful results.
With access to a comprehensive collection of ads running on Facebook, Instagram, and other platforms owned by Meta. Understanding how to use and download video from Facebook Ad Library is increasingly becoming common knowledge for advertisers seeking to enhance the overall quality and delivery of their ad creatives.
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How To Download Video From Facebook Ad Library
This article outlines five easy-to-follow steps to download videos from Facebook Ad Library.
To get started we'll need to filter our search results to locate the desired video ad creative.
Let's start by opening Facebook's Ad Library with the URL Facebook.com/ads/library.
1. Chose Location and Ad Category
The location's field is usually pre-populated to match the country you currently reside in, and since search results for products and services may vary with demographics, we've been given the option to filter our search to different countries, or you could select → “All” for your search queries to be applied Worldwide, as shown in the image.
Next to it should be the “Ad Category” that allows us to filter our search between → “All ads” creatives and categories related to → “Issues, Elections, or Politics”.
Categories such as “Housing, Employment, or Credit” are dynamically filtered to certain countries like the United States.
2. Search Keyword or advertiser
Now, Let's enter a search query for the ad creative you may be interested in.
This could include relevant keywords, brand names, or specific details related to the ad creative you are looking for.
For this demonstration, I'd use the name of the Advertiser, “Lululemon” a Canadian athletic apparel brand and retailer.
3. Filter Results To Videos
To access the filter options, we'd need to select the funnel button on the right side of the results page, just below the search bar. This should display a modal box with various filter options, as shown in the image below.
So, to filter and display just video ad creatives, you'd have to change the media type to “videos” and then → Click the “Apply Filter” button.
4. Download Video File
To download the video file, you can do so either from the main results page or by opening up individual ad creatives by clicking on “See Ad details.”
To download the video file, please ensure to play the video first.
Typically, I would prefer to play the video directly from the results page and continue with my research afterward. So let's click the → “Play” button and then right-click the video to display the available options. Lastly, we'd want to select → “Save video as…”
When you receive a prompt asking you to download the file to your desktop or PC, go ahead and confirm that request by clicking on the download button. This will initiate the download process, and the file will be saved to your designated download folder on your computer.
5. Convert Video File to MP4
Next, I'd need you to open the Downloads folder, where you should find a file that appears blank or unplayable at first glance (we’ll be changing that in a minute).
To make the file playable, you'd have to rename it to something suitable for the ad creative.
For example, in my unique case, I could go with “Lululemon Ad Creative” and just before saving the file, always make sure to add “.mp4” at the suffix or end of the file name.
This should automatically convert the file to be playable across all media players, and that’s it.
Final Thoughts & Conclusion
We've All Had That Thought about Facebook Ad Creatives, finding a disruptive video creative making waves within its industry and connecting on a deeper level with its audience, and the thought “I wish I could download a copy for later” comes to mind.
I hope the steps provided in this article have helped you in download your desired video creative from the Facebook Ad Library.
Learn a little more about how to best use the Facebook Ad Library in gathering ideas from existing ad campaigns to validate ideas for target keywords related to selected products and services.
2 Comments
I’m glad to hear about this method to Download Facebook Ad Library Videos
Splendid, I’m glad to hear the article met your expectations, Daniel.